As a solid believer in Energy, I feed off of it coming from nature, music, activity, athletes, artists, cultures, & those who give back. In addition to being a photographer, I’m a fitness instructor where my energy is utilized to motivate others through words & music. Similar to channeling that creative energy, I aim to capture an energy within every image. There’s just as much an adrenaline rush in teaching an indoor class filled with loud tunes, people, & sweat as it is playing outside filled with nature and… I’d say the same goes for shooting indoors as well as outdoors. After living over a decade on either side of the USA, my imagery combines both an east+west coast vibe. Filling the frame with interesting angles, leading lines, & directional light describes my photographic style.
Prior to commercial photography, I had built a long career in the fashion, fitness, outdoor gear, & wearable tech industries, where the focus was to craft products and stories through design strategy. I now utilize my combined creative forces to showcase products and stories through visual photo content.
During my years working for a multitude of brands on the product creation side, I was simultaneously educating & practicing my technical skills in photographic composition, studio & on-location lighting, and editing. From being a designer, trend forecaster, & category merchandise manager, and winning industry awards for these efforts… to traveling & shooting around the globe, I see products, people, & places from concept to completion to consumer. With such an extensive background, I have a keen sense for brand identity, strategic themes, impactful storytelling, as well as the smallest end-use features.
My camera and I love collaborating with humans to highlight their athleticism, creativity, & soul as much as partnering with brands and publications to build their visual voice & vibe.
MARKETS: Outdoor Adventure, Sport, Fitness, Wellness, Travel
CATEGORIES: Product, Lifestyle, Editorial, Portrait
BASECAMP: Mostly SF, CA and NYC, NY… but my passport still has blank pages
CONTACT: tracey.mammolito@gmail.com
