As a solid believer in Energy, I feed off of it coming from nature, activity, music, athletes, artists & creators, other cultures, and of course other laughers! In addition to being a photographer, I am a fitness instructor where my energy is expressed through motivating other people. Similar to channeling that creativity by the energy of a rhythmic beat, I aim to capture an energy within every image.
Prior to commercial photography, I had built a long career in the fashion, fitness, outdoor gear, & wearable tech industries, where the focus was to craft products and stories through design. I now utilize my combined creative forces to showcase products and stories through visual photo content.
During my years working for a multitude of brands on the product creation side, I was simultaneously educating & practicing my technical skills in photographic composition, studio & on-location lighting, and editing. From being a designer, trend forecaster, & category merchandise manager, and winning industry awards for these efforts… to traveling the globe, I see products, people, & places through both the creator’s eye along with the consumer’s eye. With such an extensive background, I have a keen sense for brand identity, big picture theme, storytelling, product strategy, as well as the smallest end-use features.
My camera and I love collaborating with humans to highlight their athleticism, creativity, & soul as much as partnering with brands and publications to build their visual voice & vibe.
MARKETS: Outdoor Adventure, Travel, Fitness, Wellness, Nutrition
CATEGORIES: Product, Lifestyle, Editorial, Portrait
BASECAMP: Mostly SF and NYC, but my passport still has blank pages
CONTACT: tracey.mammolito@gmail.com
