Prior to photography, I had built a long career in the fashion, fitness, outdoor gear, & wearable tech industries, where the focus was to craft products and stories through design strategy. I now utilize my combined creative forces to showcase products and stories through visual photo content. As a former athletic apparel designer and fitness instructor, I try to combine these two worlds, by showing the dedication of an athlete or the craftsmanship behind a product.
As a solid believer in Energy, I feed off of it coming from nature, music, activity, athletes, artists, cultures, & those who give back. While instructing fitness, my creative energy is utilized to motivate others through words & music. Similar to channeling that energy, I aim to capture an energy within every image. There’s just as much an adrenaline rush in teaching an indoor class filled with loud tunes, people, & sweat as it is playing outside filled with nature, people, & sweat. Same goes for shooting indoors as well as outdoors.
From my years spent working for a multitude of brands on the product creation side, I have a keen sense for brand identity, strategic themes, impactful storytelling, as well as the smallest end-use features. After living over a decade on either side of the USA, my imagery combines both an east+west coast vibe. Filling the frame with interesting angles, leading lines, & directional light describes my photographic style.
My camera and I love collaborating with humans to highlight their athleticism, creativity, & soul as much as partnering with brands and publications to build their visual voice & vibe.
MARKETS: Outdoor Adventure, Sport, Fitness, Wellness, Travel
CATEGORIES: Action, Lifestyle, Editorial, Product, Portrait
BASECAMP: Mostly SF, CA and NYC, NY… but my passport still has blank pages
CONTACT: tracey.mammolito@gmail.com
